China’s hairbrush market is projected to reach 8.63 billion yuan by 2025, with a CAGR of 7.1%. Driven by consumption upgrading and growing health awareness, products are evolving from basic daily necessities to carriers of personal care and wellness. However, surveys show 72% of consumers still face misconceptions when choosing hairbrushes. Combining three core 2025 market trends with hands-on test cases, this guide unlocks practical tips for selecting popular hairbrushes.
I. Three Core Trends Shaping the 2025 Hairbrush Market
1. Functional Upgrade Becomes Mainstream
Products with anti-static, anion massage, and other functional features are expanding at a 12% annual growth rate. The KingDom KD380 Anion Hairbrush releases 6 million charged particles per cm³ per minute; after 21 consecutive days of use, hair static electricity is reduced by 67%, and hair adherence rate drops by 40% during the plum rain season—offering significant improvements for glasses wearers. The Solis HS100 Straightening Hairbrush adopts a ceramic-titanium alloy composite material, heating up to 190℃ in 90 seconds. Its honeycomb air outlet design reduces high-temperature exposure time by 30%, cutting styling time for frizzy hair by 7 minutes compared to traditional flat irons.
2. Natural Materials & Sustainability Innovation
The application rate of biodegradable materials has reached 23.8%. The Shuxiang Shijia BJ8-23A Ox Horn Hairbrush uses cold-pressing technology to increase cuticle density to 0.98g/cm³; a post-partum hair loss user reported a drop in morning hair fall from 87 strands to 42 after three months of use. Tan Mu Jiang’s cross-border co-branded series features FSC-certified sandalwood, blending Guochao (national trend) design with sustainability, driving a 41% growth in online sales.
3. Intelligent Scene Penetration
The penetration rate of smart hairbrushes equipped with hair detection functions has risen to 19%. The Shengguan Colored Light Hairbrush’s 650nm red light mode references hair growth helmet parameters, with energy density controlled at 1/3 of the safe limit. Irradiation 5cm away from the scalp activates hair follicle cells, making it a new favorite for night care routines.
II. Recommended Hairbrushes for Popular Scenarios
- Business Travel: The Tangle Angel Hairbrush weighs only 58g. Its 2.3mm bristle spacing passed 200 hair strand tests, achieving a 92% pass rate for detangling curly hair in one stroke. Made of aerospace-grade zirconia, it withstands temperature differences from -20℃ to 50℃.
- Family Sharing: The Yuanmuxuan Five-Tooth Meridian Hairbrush is crafted from natural ox horn, with 488 contact points covering 80% of scalp acupoints. Its three-section bristle design smooths cuticles (outer layer) and stimulates blood circulation (inner layer), adapting to different hair types.
- Sports & Fitness: An athletic brand’s antibacterial hairbrush boasts a Mohs hardness grade of 8, remaining free of mold and odor after 7 days of sweat immersion, meeting hygiene needs for outdoor activities.
III. 2025 Buying Guide to Avoid Pitfalls
- Hair Type Adaptation: For fine/soft hair, choose brushes with 8-10 bristles per cm² and spheroidized bristle tips; for thick/coarse hair, opt for products with 1.2mm rigid bristles.
- Material Identification: Natural ox horn brushes should be sealed with olive oil immediately if cracks appear, and stored in an environment with 45%-55% humidity; for eco-friendly materials, look for FSC forest certification or biodegradable labels.
- Smart Safety: Electric hairbrushes should be used no more than 5 times a week, with single-use duration ≤15 minutes. For chemically treated (dyed/permed) damaged hair, select medium-low temperature settings.
The 2025 hairbrush market has entered a “technology + experience” dual-driver era. Choosing products that combine functional innovation and sustainability will achieve a win-win situation for hair care efficiency and health value.
